It’s time for brands to stop analysing and start acting
GM: Brand, Design and Marketing, Absa Marketing and Corporate
While most global companies believe that sustainability is the key to their future business success, less than half of them are actively implementing sustainability into operations.
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By Jeff Gable, Absa Group Chief Economist; and Anthony Kirui, Head of Global Markets at Absa Regional Operations.
In today’s uncertain socioeconomic climate, one constant is the need globally to ensure that sustainable economic growth benefits people and the planet. Now more than ever, governments, businesses and organisations are called upon to provide leadership that actively demonstrates a commitment to cultivating a healthy, thriving society.